Some of my writing, editing and marketing specialties include: content development, copywriting, SEO, internet marketing, digital media, editorial content creation, e-mail campaigns, magazine writing and editing, and blogging. I also have extensive experience using Adobe Creative Suite, especially InDesign and Illustrator. You can connect with me, and see more details about my work on my LinkedIn profile page.
EXPERIENCE
Content Project Lead
Google
November 2018 - Present
Content Manager
Google
September 2017 - November 2018
Internal / External Content Writer
Working at Google through Codeforce 306
May 2016 - August 2017
Spectrum Communications & Consulting, Inc., Schaumburg, IL
January 2015 - May 2016
Editor
Behindthechair.com, West Chicago, IL
January 2014 - January 2015
Journalistic Intern & Contributor
GenTwenty.com, Telecommute
January 2014-May 2014
Publications Coordinator, Contractor
WJWeiser & Associates, Schaumburg, IL
August 2013-October 2013
Journalistic Intern
Corridor Business Journal, Coralville, IA
September 2011-Dec. 2011
Design / Copy Editor
Earthwords Undergraduate Literary Review, Iowa City, IA
November 2011-May 2012
Graphic Design Intern
Iowa City Public Library, Iowa City, IA
September 2012-May 2013
EDUCATION
Purdue University
August 2017-May 2019 (expected)
MS, Communication (Integrated Communication & Advertising)
The University of Iowa
August 2009-May 2013
BA, Journalism & Mass Communication; Art (Emphasis in Graphic Design)
Major GPAs (out of 4.0) - Journalism: 3.65; Art: 3.45
Content Project Lead
November 2018 - Present
- Work closely with Content Strategists and other subject matter experts to assess production needs, schedules, and success metrics
- Collaborate with writers to produce excellent content - e.g. coach their efforts, QA their work, and jump into projects as needed
- Integrate feedback from a number of stakeholders and varying perspectives to create a cohesive, partner-focused end product
- Spot operational patterns to continuously improve processes
Content Manager
September 2017 - November 2018
- Write compelling, clear help center and user education content• Manage content for Google consumer product help centers; currently Google Maps and Google Earth; previously Android Messages, Allo, Duo, and Google Voice
- Direct cross-functional stakeholder reviews of content with product, engineering, marketing, privacy and legal teams
- Oversee translation / localization processes into 80+ languages
- Analyze user behavior data and make content improvements based on the associated analysis and metrics
- Participate in user research and develop help center content based on UX best practices, editorial guidelines, and Google style
- Drive a user education strategy within the help center and beyond (e.g. product tours and emails, etc)
Internal / External Content Writer
Working at Google through Codeforce 306
May 2016 - August 2017
- Directly contributed to the establishment of standard operating procedures and Google style guidelines for gTech writers
- Responsible for creating 10+ types of deliverables for 9+ gTech verticals and 92+ products (e.g., Google Shopping & Android Pay)
- Created overview presentation of Chicago content team processes for use by content teams throughout the corporation
- Collaborated regularly with cross functional teams for project management, content creation, and ongoing improvements to the writing team’s effectiveness and impact
Spectrum Communications & Consulting, Inc., Schaumburg, IL
January 2015 - May 2016
- Solely in charge of developing a network of 15+ freelancers from the ground up: establishing qualifications for writers and quality standards for projects, work processes, recruiting, training, and managing team
- Collaborated weekly with President and C-level management for SEO project planning and optimized content creation
- Responsible for writing and editing of long-form e-books and supporting marketing articles, branded web site content, email newsletters, ghostwriting pieces and job ads
- Promoted from Copywriter to managerial position within 90 days of start date
Editor
Behindthechair.com, West Chicago, IL
January 2014 - January 2015
- Composed original content for behindthechair.com On Paper magazine (circulation 75,000+)
- Wrote, edited, and curated 40+ articles per month for online audience (500,000+)
- Collaborated with Account Managers to successfully create, run and maintain major client campaigns with world-leading brands
Journalistic Intern & Contributor
GenTwenty.com, Telecommute
January 2014-May 2014
Publications Coordinator, Contractor
WJWeiser & Associates, Schaumburg, IL
August 2013-October 2013
Journalistic Intern
Corridor Business Journal, Coralville, IA
September 2011-Dec. 2011
Design / Copy Editor
Earthwords Undergraduate Literary Review, Iowa City, IA
November 2011-May 2012
Graphic Design Intern
Iowa City Public Library, Iowa City, IA
September 2012-May 2013
EDUCATION
Purdue University
August 2017-May 2019 (expected)
MS, Communication (Integrated Communication & Advertising)
The University of Iowa
August 2009-May 2013
BA, Journalism & Mass Communication; Art (Emphasis in Graphic Design)
Major GPAs (out of 4.0) - Journalism: 3.65; Art: 3.45